The book · Wiley 2023
From Data to Profit.
The Amazon best seller and the playbook for monetizing data and AI — the intellectual backbone behind every course on this site.
What's inside
Transformation isn't a technology problem.
Continuous transformation
Transformation isn't a one-time event. Learn how to adapt to continuous transformation with a framework built for it.
Overcoming cultural debt
The business must overcome its cultural debt to succeed — the frameworks address the human side first.
A new decision framework
What does it take to become data-driven? Prepare the business for a new type of innovation and cultivate a new mindset.
Read the book? Take the course.
The courses extend the book with use cases and hours of instruction.
Learn from the author directly, with live Q&A. Start with the self-paced Data & AI Strategy Certification or go deep in the live AI Strategist Certification.