The book · Wiley 2023
From Data to Profit.
The Amazon best seller and the playbook for monetizing data and AI. It is the intellectual backbone behind every course on this site.
What is inside
Transformation is a human problem before it is a technology problem.
Continuous transformation
Transformation is not a one-time event. Learn how to adapt to continuous transformation with a framework built for it.
Overcoming cultural debt
The business has to clear its cultural debt to succeed, so the frameworks address the human side first.
A new decision framework
What does it take to become data-driven? Prepare the business for a new type of innovation and cultivate the mindset that supports it.
Read the book? Take the course.
The courses extend the book with cases and hours of instruction.
Learn from the author directly, with live Q&A. Start with the self-paced Data & AI Strategy Certification, or go deep in the live AI Strategist Certification.